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Branding
Professor: Douglas May

The degree to which citizens trust their government's public services often reflects their trust in the government as a whole. This new look for the Texas Department of Public Safety aims to foster trust between the department and its patrons. Consistent, simple, and colorful branding communicates reliability and a congenial atmosphere, while updated interfaces for the TXDPS website and app, as well as interactive kiosks, help expedite department services and create a more efficient user experience.

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